A boost for niche tourism
Speeding up the implementation of major investment projects requires the continued completion of high-end units at the Taghazout resort, in parallel with other actions aimed at attracting prestigious brands to Marrakech, Rabat, Al Hoceima, Agadir, and Taza, knowing that the ministry has guided the interventions of the Moroccan Tourism Engineering Corporation (SMIT) in order to adapt the tourism offering to the importance and diversity of demand.
It is also a matter of focusing on encouraging public and private investment and the development of partnerships in the different regions of the Kingdom. In connection with those projects, people are betting on the new Investment Charter to attract large tourist investments, due to the incentives offered by the new legal framework. During his talk at the House of Councilors, the Head of Government Aziz Akhannouch did not hide the Government’s desire to continue its efforts to boost tourism and encourage investment. The idea is to provide technical assistance and financial support for the establishment of tourist circuits in rural and urban areas.
In terms of rural and mountain tourism, the Government has worked to enhance this product by strengthening its position and making the most of its features. The goal is to raise this sector to the level required to increase its competitiveness and strengthen its attractiveness. It is with this goal in mind that agreements have been activated to finance and implement the nature-based product with several regions. These include Guelmim-Oued Noun, Laayoune- Sakia El Hamra, Dakhla, Oued Ed Dahab , Béni Mellal- Khenifra, and Fez-Meknes.
As far as ecotourism is concerned, an integrated strategy has been developed to highlight the environmental richness of natural spaces, and this, through the development of products that respect ecology and the principles of sustainability. In this context, Morocco, given its distinguished geographical location, has 9 million hectares of forests which are rich and diversified. For the sake of promoting and preserving forest and environmental products, public authorities have created a dozen of national parks, in addition to 154 nature reserves. These sites will be rehabilitated as part of Morocco’s 2020-2030 forestry strategy.
Mohamed CHAOUI
