Air Transport: Soon passengers 2.0 on board
As part of the development of private and business aviation, several investments have been made. Alongside all these programs, the digitization and automation of the customer journey is another transformative project that the Moroccan National Airports Authority (ONDA) is looking into.
The agency wants to develop a mobility solution and other services for the benefit of passengers, that would be accessible on Smartphone. The goal is to provide access to flight schedules, to the means and frequencies of transport available for a specific airport, to the prices charged, and to other information. The application would also offer links to possible reservations for car rental, parking, and other services. The aim is to provide customized information according to the area within the airport zone and according to the evolution of flights. In this sense, a pilot project will be developed within the future Rabat terminal. Concretely, it is a question of carrying out this project in order to digitalize passengers’ journey to allow less physical contact throughout the passenger processing process, which means faster processing, with less waiting time.
The idea is also to digitize the process of exchanging data with stakeholders to facilitate the conduct of airport operations. For this, it will be necessary to set up an integrated system for sharing information and decision support during terminal operations at airports, says ONDA.
To support these new projects, the airport authority wishes to define a new marketing policy, which will be translated into an action plan. This commercial policy must be aligned with ONDA’s new strategy. It will be a question of diversifying the sources of income and developing models that are more resistant to the vagaries of air transport. One of the operations aims to launch new services with high added value for passengers and ONDA. Another operation seeks to identify marketable land holdings. For this, it is advisable to draw up a master plan for the development of land assets and real estate activity. The idea is to increase the share of land development activities in the turnover of the airport authority.
Mohamed CHAOUI
