Morocco-Israel: Carasso Motors soon to set up shop in Morocco
The Israeli Carasso Motors group harbors strong ambitions for the Moroccan market. The company’s managers have expressed their desire to establish themselves in Morocco in the near future. As a first step, Carasso Motors is placing an order for 5,000 units of Dacia Sandero cars manufactured by Renault Maroc (Tangiers plant), to be sold on the Hebrew market. The contract will be signed “shortly” between Renault Maroc and Carasso Motors.
The vehicles are to be delivered by ship from the port of Tangier Med. Carasso Motors Ltd is a company based in Israel. It specializes in the import and exclusive distribution of Renault, Nissan, Infiniti, and Dacia cars. The company’s activities include the wholesale distribution of passenger cars, trucks, commercial vehicles, trailers, and other brands of new and used vehicles.
Carasso Motors is one of Israel’s oldest trading companies. It has played an important role in the development of the local transport and automotive industry.
The Israeli group offers a wide range of services and a panoply of solutions: new vehicle sales, car rental, leasing, maintenance, and after-sales service, insurance, financing, logistics, digital technologies, marketing, innovation, and other sectors.
The managers of this company, founded in 1948 by Moshe Carasso, recently visited Rabat and Casablanca. They met with the Moroccan Minister of Industry and Trade. The Atlas Capital Oaklins investment bank is supporting Carasso Motors in its projects and business in Morocco.
According to our sources, the Casablanca-based investment bank (Atlas Capital Oaklins) has in recent months developed an activity dedicated to developing business opportunities in both directions between Morocco and Israel. In the space of a year, Atlas Capital has welcomed leading Israeli entrepreneurs, investors, and decision-makers from a wide range of sectors (high-tech, industry, real estate, healthcare, agriculture, energy, etc.). “There are talks and negotiations with major Moroccan industrial groups” , confides a senior executive at Oaklins Atlas Capital.
Water, agriculture, sustainable development, renewable energies, green hydrogen, technology, R&D, cyber security, tourism, and other sectors. The forthcoming signing of a free trade agreement (FTA) between the two countries should boost trade volumes and cross-investment.
Amin RBOUB
