Siam: An essential agricultural showcase

The city of Meknes is adorned in its most beautiful finery at the International Agricultural Show in Morocco (SIAM), an essential showcase for the 1,400 exhibitors from 68 countries. Initiated under the theme “Green Generation: for sustainable food sovereignty”, the 15th Siam is deployed over an area of 18 hectares, 11 hectares of which are covered.

Highly anticipated, the trade show continues until Sunday May 07 and may receive nearly a million visitors within 6 days. The United Kingdom is the country of honor for this 15th edition. Despite the lack of rainfall, the major operators in the sector, as well as farmers and breeders are present, and massively. This an opportunity for the various actors to make a three-year crop review, especially after three years of absence due to the pandemic.

Moreover, for the first time, the 15th edition is housing the Village Startups pavilion. This is a new center that brings together 30 national and international startups around a program combining round tables, conferences, and demos. Over 1,200 square meters, these startups are presenting their solutions capable of developing the agricultural business model, its offering, its practices, and its expertise. Another major novelty this year is the deployment of the digital immersive farm. This is a 300 square meters demonstration site installed in the heart of the “Village Startups” pavilion. It houses a FirmaTech e-services counter, connected presentation desks, a digitized greenhouse, a virtual reality space, and even networking areas.

Y..S.A.