The World Cup, an opportunity for a real upswing
The vision for the 2030 World Cup is set. It will not only be a sporting event, but also an opportunity to accelerate economic and social development over the coming years. This global event should generate just as many job opportunities for a dynamic, football-mad youth.
For the President of the Royal Moroccan Federation of Football (FRMF(, this international event will boost Morocco’s attractiveness as a tourist destination, and promote the universal values of peace, unity and sustainable development.
Even though the World Cup will take place in 2030, Morocco has anticipated the event by launching major projects well in advance of the event. In fact, infrastructure such as airports will be ready around 2028. Today, airports are being upgraded to improve accessibility. At Casablanca airport, service is improving. A second terminal will be built and delivered in late 2028 or early 2029. The high-speed line between Tangiers and Casablanca has been operational for several years. It brings together three cities, including Rabat, of the 6 chosen to host the World Cup. Similarly, the project to create another high-speed line between Casablanca and Marrakech is well advanced.
The organizers are going to ensure that there is plenty of mobility. For example, FIFA recommends group access to pitches. We’re going to do everything we can to provide the people concerned with collective means of transport, with dedicated circuits. While we’re waiting for these mobility tools, they’re planning to set up collective means of transport for the general public. This means that it is imperative to reduce the use of cars as much as possible. FIFA’s goal is for 70 or 80% of the stadium to be able to arrive and leave using collective mobility. The fewer traffic jams there are, the better off the organization will be , notes Moad Hajji. According to Hajji, it is a question of developing mobility, airports, hotels, cultural events, etc. What is very important about the World Cup is the fact that it has made commitments, with precise timetables. In 2028, FIFA will have to choose between the cities. The three countries in the joint bid have made proposals in terms of host cities. To give an example of the U.S. bid today, the USA, Mexico, and Canada have all proposed host cities.
So, in 2028, FIFA will have to choose between the cities. The three countries in the joint bid have made proposals for host cities. To give an example of the American bid today, the USA, Mexico, and Canada proposed 23 stadiums. Two years before the event, FIFA had selected only 16.
Marketing
The organizers insist that this is an event not to be missed. The World Cup is about much more than soccer. Fifa won’t take any chances for the TV product not to be excellent.. In other words, 95% of what viewers see on television is produced according to certain standards. Fifa is in charge of all these aspects, and chooses the service providers… So the quality and rendering of the image in the field will be of the highest quality. It IS up to us to give another equally good image outside the stadiums. Especially as Morocco has its strong points. The choice of Fez highlights the country’s cultural wealth, with visits to the medina and a number of heritage sites. Agadir is known as a seaside resort, and Marrakech is a world-famous destination.
For the fan zones, which will be designed and managed for the Africa Cup of Nations and the 2030 World Cup, these are areas that meet very precise specifications. For those of the World Cup, the content is dictated by FIFA specifications, screen size, brightness, and other criteria. There will be areas for merchandising, catering and entertainment, with very precise criteria.
The FRMF must support the WAC
When it comes to the Federation’s support for WAC, who will be representing Morocco in the forthcoming Club World Cup, to be held in the USA in June, the answer is crystal clear. Indeed, the Royal Moroccan Football Federation (FRMF), under the presidency of Fouzi Lekjaâ, has developed a culture. Its rationale: to help any club that goes international, since it represents the Kingdom. As such, the FRMF is behind WAC. “ As long as it takes part in a prestigious world competition, it carries the Moroccan flag. And so, the culture that the President of the Federation has always defended is to be close to these teams and to support them as much as possible ”, said Moad Hajji. IT IS the same approach that continues today. The WAC is representing Morocco at the first edition of the new Club World Cup, organized by FIFA with 32 of the world’s best teams, including Real Madrid, Manchester City, Juventus, Bayern Munich… It is the responsibility of the Federation to support this team.
M.C.
