Tourism summer 2024 Morocco on the radar screen

Morocco is one of the top 10 destinations preferred by tourists in 2024. Better still, it features in the top 3 of a GEO ranking behind Mexico and Tunisia. «If you choose to visit Morocco, don’t miss the must-sees: the dunes around the village of Merzouga, the gorges of the Todgha and Dadès valleys, the bay of Al Hoceïma, the Ouzoud waterfalls, or the fortified village of Aït-Ben-Haddou. As you can see, there’s something for everyone. The hardest thing is to decide…», recommends GEO. If the Mediterranean coast is particularly popular, it is because it suits smaller budgets. But the Mediterranean coast is not the only region of the world that appeals to people. In fact, some travelers prefer to go a little further afield to enjoy paradise-like landscapes and beaches. In search of sun and farniente, travelers will turn more specifically to South American countries, but also to Asia, the East and even Switzerland. In addition to Tunisia, Mexico, and Morocco (Top 3), the 7 favorite destinations in 2024 are (in order) the Dominican Republic, Sri Lanka, Bulgaria, the Philippines, Malaysia, Cyprus, and Switzerland. According to a recent study, SALT.agency, an agency specializing in data referencing, has highlighted the main destinations that will be particularly popular with travelers in 2024. What emerges from this study is a desire among travelers to appreciate, in the first instance, the gems to be found in Mediterranean countries. «Apart from Tunisia, Morocco comes in second place. Less than two hours from France, this tourist gem is particularly popular with short-stay travellers. The country offers a multitude of activities and sites to visit, to suit all tastes and, above all, all budgets», recommends the SALT agency study.

According to a study carried out by the ONMT (Moroccan National Tourist Office): «Foreign tourists’ perception of the image of the Morocco brand reveals an imaginary country dominated by medinas, souks, crowds, crafts, scents, colors and music...». The cultural dimension and authenticity are at the forefront of this image. The desert dimension has also been added to the brand, and is now firmly established as Morocco’s typical landscape, part of its inspiring mythical African identity. This makes Morocco a preferred destination for Europeans in 2024, whether for a stay of several weeks or a citytrip.

Amin RBOUB